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Subaru of New England proud to be a leading sponsor

Type:  Announcements 



In the winter of 1984, avid runner and James Joyce devotee, Martin Hanley of Dedham,  Massachusetts  was struggling through "Finnegan’s Wake" when the thought occurred to him that reading this book was as tough as training for a race...and “Voila”! The James Joyce Ramble was conceived.  With Martin Hanley’s assistance, 244 runners gathered on the banks of the Charles in the Riverdale section of Dedham on Sunday, March 26, 1984 - and the Ramble was off and running as an official 10K road race.

Since 1984, The James Joyce Ramble has been chronicled in the New York Times, Sports Illustrated, Christian Science Monitor, The Wall Street Journal, Runners World, National Public Radio, The Boston Globe, ESPN, and New England Runner Magazine among others.

Some of the finest runners in the country will be in Dedham on May 1st, 2011 to participate in the New England Grand Prix USA Track & Field 10K Championship.  For the third time in its history, the James Joyce Ramble has been chosen by running clubs around the region to host the Championship.

The James Joyce Ramble will also be a part of the Massachusetts town of Dedham's 375th Anniversary celebration, and will invite every segment of the community to be part of this unique grass roots event with an international profile.

Subaru of New England Ramble Sponsorship

Subaru of New England has been sponsoring the James Joyce Ramble for more than five years, and is back again this year as a leading sponsor.  Subaru of New England provides the pace car for the race, participates in the race itself with eager runners, and has a significant display at the Endicott Estate in Dedham, MA. The partnership is well known, and year after year Subaru and race fans come from miles around to join in the festivities.

Ernie Boch Jr, CEO and President of Subaru of New England, noted “to have such a well known road race right here in our community is a privilege, and we are delighted to be such an intrinsic part of this race and daylong celebration. Subaru is known for its all-wheel drive capabilities and environmental responsibility. The brand really strikes a chord with the athletes who run, and thousands of other James Joyce ramble attendees.  It is truly a fun day for everyone.”

Race Day Information
Registrations open at 8:30 AM at the Endicott Estate and run until 10:55 AM.  Runners are encouraged to register early and can pick up race packets including chip and bib number on Sunday morning  There is a Saturday Endicott Estate registration and pick-up as well. (Saturday, April 30th, noon to six PM).

About Subaru of New England Subaru of New England, Inc. is headquartered in Norwood, MA.  The company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through its dealer network across New England. Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information visit


For More Information Contact:  Jay Grebstein   781-255-6332